Supply Chain Resilience for a D2C Brand
Instead of a blanket rule, we calculated service levels by SKU criticality and promotion exposure. Hero items earned higher buffers; long-tail items shifted to make-to-order. Fulfillment stabilized, and customers stopped abandoning carts when popular bundles suddenly showed as unavailable unexpectedly.
Supply Chain Resilience for a D2C Brand
We added a regional supplier for components with erratic lead times. Although unit cost rose slightly, total landed cost dropped because expedites disappeared. Marketing gained confidence to launch campaigns knowing inventory would meet promise windows consistently across peak periods effectively.
Supply Chain Resilience for a D2C Brand
Monthly scenario drills stress-tested disruptions, from port delays to viral demand spikes. Cross-functional teams rehearsed responses, so when a real delay hit, plans felt familiar. Cycle service levels held, and the brand’s social sentiment improved as promises remained believable consistently during turbulence.
Supply Chain Resilience for a D2C Brand
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.